Author Archives: Gordon Smith

Reaching Out to Older Voters

How to inform older voters about independence issues has a number of constraints that are not true of other age groups.

Traditionally all voters have been informed by the range of daily and weekly newspapers, and the broadcasters. But with these conduits to the public often being governed by editorial and often political imperatives, the range, scope and even accuracy of the information is today, in these outlets, is being regularly brought into question.

It is well accepted, from whatever side of the argument you fall, that it is a bad situation for democracy that Scottish print media has 95%-97% of published content owned by individuals or organisations that are hostile to any change in the constitution of the UK. With this must come an acceptance, that having no requirement for partiality, their coverage will be consistently biased in reflecting promotion of the status quo, and therefore will project Scottish Independence, along with other non-establishment views, and those who advocate them, in a negatives light.

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